ADVT 360 - Advertising Media Strategy

Institution:

The University of Tennessee - Knoxville

Subject:

Advertising

Description:

Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation. (RE) Prerequisite(s): 250 and 340.(RE) Corequisite(s): 380. Registration Restriction(s): Advertising or public relations major.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tennessee.edu

Phone Number:

(865) 974-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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