MARK 460 - Marketing Strategy

Institution:

The University of Tennessee - Knoxville

Subject:

Marketing

Description:

This course is a capstone marketing course integrating buyer behavior, the marketing mix, economics, accounting, finance and the strategic marketing decision-making process under a variety of environmental conditions. Through the use of both lecture material, and case applications, students will apply their knowledge and experience in these areas to solve marketing problems and devise marketing plans. (RE) Prerequisite(s): 350 and 360 with grades of C or better. Registration Restriction(s): Majors in the Haslam College of Business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tennessee.edu

Phone Number:

(865) 974-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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