MARK 464 - Brand Management

Institution:

The University of Tennessee - Knoxville

Subject:

Marketing

Description:

Effective brand management is critical to maintaining a firm's long-term profitability. This course is designed to develop students' understanding of the importance of brand management in driving top- and bottom-line performance. Topics will include those relating to managing brands, products, and prices. (RE) Prerequisite(s): 350 and 360 with grades of C or better. Registration Restriction(s): Majors in the Haslam College of Business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tennessee.edu

Phone Number:

(865) 974-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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