BUS 2440 - Consumer Behavior

Institution:

Maryville College

Subject:

Description:

Prerequisite: Business 242. This course covers such fundamental areas as decision-making, the consumption process, information processing, internal influences (motivation and involvement, personality, self-image, lifestyle, perception, learning, attitude formation and change), and external influences (culture, subculture, social class, reference groups and family, and the diffusion of innovations). The course also addresses the effects of business on consumer choice and purchases.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.maryvillecollege.edu

Phone Number:

(865) 981-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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