MKT 4640 - Entertainment Branding

Institution:

Middle Tennessee State University

Subject:

Marketing

Description:

(Same as RIM 4640.) Prerequisites: MKT 3820 or permission of instructor; admission to the College of Business. Provides students with an in-depth understanding of the role and importance of branding in the entertainment industry including the development of branding objectives consistent with both produce and overall marketing objectives. Students will learn how to align a brand with consumers and partners which will be demonstrated through the development of marketing plan relating to an approved entertainment product of their choosing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.mtsu.edu

Phone Number:

(615) 898-2300

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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