MKT 3200 - Entrepreneurial Mindset

Institution:

Tennessee Technological University

Subject:

Marketing

Description:

This introductory course provides a framework of entrepreneurial thinking and acting. Specifically, this course aims to help students become more customer-oriented and opportunity-driven in acting on innovative ideas, serve as a change agent, and learn leveraging resources while mitigating and managing risks. It further provides a basic infrastructure in business, so students can accomplish the eventual transition of successfully managing financing and marketing the business venture and products/services in increasingly competitive global market places/spaces.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tntech.edu

Phone Number:

(931) 372-3223

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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