BAS 370S - Search Advertisng Optimization

Institution:

The University of Tennessee - Knoxville

Subject:

Business Analytics and Statistics

Description:

Creating, managing, and optimizing Google Ads search advertising campaigns for a local nonprofit. Fundamentals of online advertising metrics and best practices for data-driven improvement of campaigns. Emphasis on communicating data insights to a non-technical audience. Assessment takes place via official Google Ads certification exams, allowing for the option of obtaining Google Ads certifications. (RE) Prerequisite(s): STAT 201 or STAT 207 or STAT 251. Comment(s): Course is intended for juniors or seniors in marketing or business analytics. Registration Permission: Consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tennessee.edu

Phone Number:

(865) 974-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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