MARK 538 - Quantitative Marketing Insight

Institution:

The University of Tennessee - Knoxville

Subject:

Marketing

Description:

Provides students with the skills necessary to generate marketing insights using a cutting-edge quantitative research toolkit. Emphasis is placed on learning to identify the data and tools most appropriate for generating insights needed to develop, support and defend strategic recommendations.Registration Restriction(s): Master of Science – Marketing major or Master of Business Administration student or requires permission of the instructor.Registration Permission: Or consent of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tennessee.edu

Phone Number:

(865) 974-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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