ADVR 4327 - Media Planning

Institution:

University of Memphis

Subject:

Description:

Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules. PREREQUISITE: JRSM 2121, ADVR 3300 and MKTG 3010. COREQUISITE: ADVR 4326.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.memphis.edu

Phone Number:

(901) 678-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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