MKTG 3900 - Web and Social Media Analytics

Institution:

East Tennessee State University

Subject:

Marketing

Description:

Prerequisites: MKTG 3200. Examines web and social media analytics to develop online marketing campaigns. This course explores web and social media data through analytical tools and techniques. Topics may include fundamentals of web and social media elements, search engine optimization, search analytics, website analytics, cross-channel attribution models, social listening and sentiment analysis.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.etsu.edu

Phone Number:

(423) 439-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.