MKTG 4717 - Data Driven Marketing

Institution:

East Tennessee State University

Subject:

Marketing

Description:

Prerequisites: MKTG 3200. Examines strategic decision making driven by quantitative analysis. This course integrates data understanding, modeling, visualization, and interpretation with data driven decision making. Topics may include data acquisition, data management, analytic tools, and algorithms necessary to analyze business data.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.etsu.edu

Phone Number:

(423) 439-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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