MARK 465 - Strategic Digital Marketing

Institution:

The University of Tennessee - Knoxville

Subject:

Marketing

Description:

Examines how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance a traditional marketing mix, and measure the effectiveness of marketing efforts. The course delves into digital marketing strategy, implementation, analytics and other executional considerations. (RE) Prerequisite(s): 350 and 360 with grades of C or better.Registration Restriction: Majors in the Haslam College of Business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tennessee.edu

Phone Number:

(865) 974-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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