PSY 3500 - Consumer Psychology

Institution:

Austin Peay State University

Subject:

Psychology

Description:

Description: Application of psychological theory and applied research methods to the study of consumer behavior. The psychological processes that influence consumer decision making will be addressed including problem recognition and information search, alternative evaluation and choice behavior, and post purchase attitudes and behavior. The antecedents and consequences of consumer satisfaction will behighlighted.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.apsu.edu

Phone Number:

(931) 221-7011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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