MARK 450 - Issues in Consumer Behavior

Institution:

The University of Tennessee - Knoxville

Subject:

Marketing

Description:

This course provides students an opportunity to more deeply explore the behavioral science theories that help explain why and how consumers choose, use, and evaluate products, services, and communications. Contemporary issues, current marketing campaigns and strategies, and business responses are examined and evaluated. (RE) Prerequisite(s): MARK 350 with grade of C or better.Registration Restriction(s): Majors in the Haslam College of Business.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tennessee.edu

Phone Number:

(865) 974-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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