MIS 380 - Social Media Management

Institution:

The University of Tennessee Southern

Subject:

Description:

This course focuses on social media within the context of digital communication. Students will be introduced to the social media marketplace and its role in modern organizations. Topics include online marketing, analysis of social media marketing campaigns, customer service and retention, public relations and the ethical use of social media.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utsouthern.edu

Phone Number:

(931) 363-9800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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