BUSA 2250 - Principles of Marketing

Institution:

King University

Subject:

Description:

Extensive study of business activities that seek to satisfy customer needs. Topics covered include an analysis of the marketing environment industrial and consumer markets buyer behavior measuring and forecasting demand and the marketing mix (product price promotion and place). In addition an emphasis on the interaction of management and marketing decision-making will be stressed.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.king.edu

Phone Number:

(423) 968-1187

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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