BUSA 3660 - Consumer Behavior

Institution:

King University

Subject:

Description:

A study of consumer behavior and theory. Topics include the consumer decision-making process segmentation targeting positioning and brand loyalty. Course also emphasizes the development implementation and evaluation of effective marketing strategies based on these concepts.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.king.edu

Phone Number:

(423) 968-1187

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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