BUSA 4894 - Business Principles Seminar: Marketing

Institution:

King University

Subject:

Description:

This course is an introduction to marketing principles in preparation for BUSA 5050 Strategic Marketing. Topics to be introduced include an analysis of the marketing environment and the marketing mix. This course introduces marketing principles to MBA students who have not taken an undergraduate marketing course. This course is 2 weeks long and is exclusively on-line.

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.king.edu

Phone Number:

(423) 968-1187

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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