Course Information

COMM 3500 - Public Relations

Institution:
King University
Subject:
Description:
An introduction to the many aspects of public relations (PR) such as relating to the mass media managing crises and preparing campaigns. Students learn conventional and new-media approaches to effective public relations. Students practice research in public relations and learn how to prepare PR plans press releases memos and proposals.
Credits:
4.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(423) 968-1187
Regional Accreditation:
Southern Association of Colleges and Schools
Calendar System:
Semester

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