BUS 341 - Integrated Marketing Communications

Institution:

Tennessee Wesleyan University

Subject:

Description:

This course focuses on marketing communication through the use of the promotion mix: advertising, personal selling, sales promotion, public relations, and direct marketing. Utilizing fundamental marketing principles, students will prepare an integrated marketing communications plan for reaching target markets. Other topics include: targeting, positioning, budgeting, effective promotion messages, media planning, sponsorships, and sales promotion management. Prerequisite: BA 351.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.twcnet.edu

Phone Number:

(423) 745-7504

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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