BUS 343 - Buyer Behavior

Institution:

Tennessee Wesleyan University

Subject:

Description:

This course examines the buying decision making processes for both consumers and businesses from a marketing perspective. Internal and external influences are examined for their influence on the buying behavior mode. Prerequisite: BA 351.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.twcnet.edu

Phone Number:

(423) 745-7504

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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