BUS 350 - Marketing For Hlth Care Organizatns

Institution:

Tennessee Wesleyan University

Subject:

Description:

A study of the marketing concepts of products and services, distribution, promotion, and pricing for healthcare organizations. Topics include marketing planning, conducting marketing research, publicity, public relations, healthcare advertising, marketing communications, influencing healthcare consumer behavior, and customer relationship management.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.twcnet.edu

Phone Number:

(423) 745-7504

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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