SMG 430 - Marketing for Sport Management

Institution:

Tennessee Wesleyan University

Subject:

Description:

This course is designed to cover: using sports to market other products, marketing of sports products, community relationships, traditional sponsorship, endorsement, licensing, and venue naming rights, marketing of professional and amateur sports, marketing of participation-oriented sports, and the selling of sporting goods and apparel.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.twcnet.edu

Phone Number:

(423) 745-7504

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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