MKTG 3750 - Advertising Campaign Mgt

Institution:

East Tennessee State University

Subject:

Marketing

Description:

Prerequisite(s): MKTG 3200 and MKTG 3202, or permission of instructor. Stresses the managerial aspects of advertising practice: setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. Controversial issues dealing with social and economic aspects of advertising and regulation of advertising are discussed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.etsu.edu

Phone Number:

(423) 439-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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