MKTG 4710 - International Marketing

Institution:

East Tennessee State University

Subject:

Marketing

Description:

Prerequisite(s): MKTG 3200 and MKTG 3202. Social, cultural, political, and economic variables are considered in studying marketing operations in foreign environments. Special attention is given to adaptation of the marketing mix and entry strategies

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.etsu.edu

Phone Number:

(423) 439-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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