COMM 3322 - Persuasion and Influence

Institution:

University of Memphis

Subject:

Communication Studies

Description:

Principles underlying communication designed to influence attitudes or behavior; approaches to motivation, perception, message structure, attention, reasoning, audience analysis, persuasability, and attitude change; items for analysis drawn from speeches, advertising, radio, television, and film.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.memphis.edu

Phone Number:

(901) 678-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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