HCL 3030 - Healthcare Strategic Plan/Mktg

Institution:

University of Memphis

Subject:

Healthcare Leadership

Description:

Steps to ensure the viable future of an organization, considering the present and future environment in which it operates, as well as identifying its internal strengths and weaknesses, external expectations, and future opportunities and threats. The resultant plan is a document outlining future directions and strategies. A corollary strategy of marketing must be designed to include pricing of services, communication, advertising and promotion, distribution channels, and client/patient motivation and services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.memphis.edu

Phone Number:

(901) 678-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.