MKTG 4630 - Social Comm Strategies

Institution:

University of Memphis

Subject:

Marketing

Description:

Enhances basic knowledge of social media marketing to include advanced skills in social media marketing planning and analytics. Current software, tools, and techniques allow students to explore the implications, opportunities, and challenges of successful social media integration into marketing strategy. Case studies demonstrate the dynamics of social media marketing decision-making. PREREQUISITE: MKTG 3340.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.memphis.edu

Phone Number:

(901) 678-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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