BUSN 2380 - Principles of Marketing

Institution:

Jackson State Community College

Subject:

Business

Description:

Pre-req.: ACT English score 18 and ACT Reading score 19 or equivalentCourse Description: This course is a study of basic marketing principles and practices, including the selection of target markets and the development of the marketing mix (product, price, promotion, and place of distribution).

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.jscc.edu

Phone Number:

(731) 424-3520

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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