• MIS 1200: Bus Info Technology

  3.00 Credits

  Austin Peay State University

  
  Use of computers to solve business problems and hands-on experience with computer hardware and system and analytical software applications.
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• MIS 4100: Management Info System

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: Junior standing and Business Majors must meet Bench Mark I requirements as follows: ENGL 1010 with a grade of C or higher, ENGL 1020; MATH 1810 or 1910; ECON 2010, 2020; ACCT 2010, 2020; and CGPA of 2.1.; Description: Course focuses on the management and effective use of information resources by organizations and individuals in support of decision making. Topics include data communications, system specification and purchase, system development and documentation, and the effects of technological change on individuals and organizations.
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• MIS EL: Elective Lower Division

  3.00 Credits

  Austin Peay State University

  
  No course description available.
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• MIS EU: Elective Upper Division

  3.00 Credits

  Austin Peay State University

  
  No course description available.
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• MKT 2010: Principles of Marketing

  3.00 Credits

  Austin Peay State University

  
  Description: A critical survey of functions, principles, processes, institutions, and trends involved in the process of organized exchange. The strategic manipulation of product, distribution price, and promotional variables is emphasized relative to identified market needs, market satisfaction, and product positioning. Relationship marketing is emphasized.
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• MKT 3001: Introduction to Marketing

  3.00 Credits

  Austin Peay State University

  
  Description: Designed for students studying disciplines other than business. This course provides an introduction to the marketing mix functions and process, including an examination of the marketing decisions a firm must make. Includes identification of consumer and organizational needs and explanation of environmental issues. Ethical and international issues are addressed. Not available to BBA students.
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• MKT 3010: Principles of Marketing

  3.00 Credits

  Austin Peay State University

  
  Prerequisite: Must have earned junior standing (60 hours) with a minimum cumulative GPA of 2. 25 or better and have completed the following courses with agrade of “C” or better: COMM 2045; ENGL 1020; ACCT 2010, 2020 ECON 2100, 2200; MATH 1810 or 1910 or 1530.Description: A critical survey of functions, principles, processes, institutions, and trends involved in the process of organized exchange. The strategic manipulation of product, distribution price, and promotional variables is emphasized relative to identified market needs, market satisfaction, and product positioning. Relationship marketing is emphasized.
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• MKT 3110: Salesmanship

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1; MKT 3010;Description: An in-depth examination and study of the selling process. Both the theory and practical applications of selling skills will be examined and discussed. The student will have the opportunity to learn the basic skills of prospecting, developing a sales presentation, trial closes, overcoming objections, and closing. The skills learned will be applied by making a sales presentation.
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• MKT 3210: Retailing Management

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: A study of the development and present status of the retailing structure with emphasis on unit location, organization, operation, management, display, traffic flow, inventory control, distribution, and evaluation from a marketing perspective. A retail project or simulation is required.
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• MKT 3310: Sales Management

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: A study of the tasks and functions of the sales manager. Emphasis will be placed upon recruiting, training, motivating, and supervising a sales force. Textbook study and lectures will be supplemented by role playing in each of the emphasized areas. Students will also learn the skills necessary to develop sales forecasts, territory design, and territory management.
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