• MKT 3410: International Marketing

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: Study of managerial marketing policies and practices of firms marketing their products and services in foreign countries. An analytical survey of institutions, functions, policies, and practices in international marketing relative to the marketing structure and environment of foreign countries. A country study isrequired in paper form.
  ShareMKT 3410 - International Marketing

• MKT 3510: Cons and Market Behavior

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: A critical study of market behavior and the social psychological aspect of the purchase act with application to marketing problems. Topics include models of consumer behavior learning, perception, attitude, personality, demographics, psychographic and their assessment relative to marketing communication. Social and cultural influences on market behavior and exchange are emphasized.
  ShareMKT 3510 - Cons and Market Behavior

• MKT 3600: Social Media Marketing

  3.00 Credits

  Austin Peay State University

  
  Prerequisite: BB1 and permission of instructor;Description: Evaluate and develop social media strategies and plans. Learn to identify target markets; create personas, select platforms and tactics; engage consumers ethically and effectively; monitor, evaluate and tune initiatives; and determine return on investment.
  ShareMKT 3600 - Social Media Marketing

• MKT 3610: e-Commerce I

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1;Description: A look at tools and technologies needed for Electronic Commerce. Business opportunities, challenges, and strategies for use of the Internet will be explored. Strategies and vision on the national and global information infrastructure will be discussed. A live website (personal first, then a business) and database beginnings for ordering capabilities will be individually built. Impacts of the electronic market, changes in company missions, security issues and other related topics are covered.
  ShareMKT 3610 - e-Commerce I

• MKT 3620: e-Commerce II

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: Continuation of MKT 3610; including advanced web site development database design. Shopping carttype entry data input for order pick sheets and customer invoicing. Development of e-commerce site documentation. Advanced course designed to provide a current state of the internet, origin and growth of e-commerce, differences and similarities between e-commerce and traditional commerce, and the relationship of e-commerce to the internet.
  ShareMKT 3620 - e-Commerce II

• MKT 3700: e-Commerce Supply Chain

  3.00 Credits

  Austin Peay State University

  
  Description: This course builds on GB 3010 and 3020, developing the shipping cycles from form entry through delivery to the customer, Warehousing distribution, and construct of pick sheets, invoices and inventory control, as well as resource allocations, including labor are studied.
  ShareMKT 3700 - e-Commerce Supply Chain

• MKT 3710: Business Mapping

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: An in-depth examination and study of the spatial analysis of business information. Course content will consist of both the theory and practical application of geographical information systems in solving business problems. The emphasis of the course will be to develop a working knowledge of GIS software, basic cartographic principles, data sources, and a cognizance of the spatial relationship inherent in business data. Skills and knowledge obtained during the course will be refined through their application to business situations applicable to spatial analysis.
  ShareMKT 3710 - Business Mapping

• MKT 3800: Transportation Operations

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: This course is concerned with the management of both domestic and international types of transportation, and the roles that various modes of transportation play in getting goods and services to the intermediate and/or end user. Included are studies of the varied areas of transportation management and includes its relationship with other business areas like accounting, finance and production. Topics included are shipment planning and documentation (both domestic and international), freight loss and damage claims, line/staff functions of traffic management, price determination, regulated and unregulated environments and legal influences. Emphasis is placed on the international aspects of transportation functions.
  ShareMKT 3800 - Transportation Operations

• MKT 3900: Marketing Internship

  3.00 Credits

  Austin Peay State University

  
  Prerequisite: BB1, GPA 3.0, and permission of Internship Coordinator;Description: Designed to provide academic credit for relevant and meaningful experience in preparation for marketing positions. Weekly updates, term paper, and satisfactory evaluation by employer/supervisor required for credit. Grading on a pass/fail basis.
  ShareMKT 3900 - Marketing Internship

• MKT 4000: Issues in Free Enterprise

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: Special topics in the area of free enterprise; topics may vary from time to time according to the specialty of the Chair of Excellence in Free Enterprise.
  ShareMKT 4000 - Issues in Free Enterprise