• MKT 4100: e-Commerce Supply Chain

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: This course studies supply chain and distribution activities, and develops the shipping cycle from form entry through delivery to the customer. E-Distribution and e-Supply Chain activities are covered.
  ShareMKT 4100 - e-Commerce Supply Chain

• MKT 4150: Industrial Marketing

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: Problems involved in marketing materials, equipment, services, supplies, and components to the industrial and institutional markets are discussed. Purchasing, institutional economics, pricing, promotion, distribution, and the case study method are emphasized relative to rational buying motives.
  ShareMKT 4150 - Industrial Marketing

• MKT 4200: Logistics

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: A study of managing activities related to traffic, transportation, inventory management and control warehousing, packaging, order processing, and materials handling from a technological standpoint. Attention is placed on information systems for logistics, focusing on application to logistics management.
  ShareMKT 4200 - Logistics

• MKT 4310: Adv and Promo Strategy

  3.00 Credits

  Austin Peay State University

  
  Prerequisite: BB1, MKT 3010;Description: A critical evaluation of the promotional element in marketing communications relative to personal selling, advertising, sales promotion, and public relations activities. Strategic emphasis is placed on the development of the advertising plan, including objectives, budget, media selection and scheduling, creativity, and the evaluation of results via advertising research. A project is required.
  ShareMKT 4310 - Adv and Promo Strategy

• MKT 440I: Marketing Internship

  1.00 - 6.00 Credits

  Austin Peay State University

  
  Prerequisite: BB1, 3.0 GPA, and permission of Internship Coordinator;Description: Designed to provide academic credit for relevant and meaningful experience in preparation for marketing positions. Weekly updates, term papers, and satisfactory evaluation by employer/supervisor required for credit. Grading on a pass/fail basis.
  ShareMKT 440I - Marketing Internship

• MKT 4410: Marketing in Asia

  3.00 Credits

  Austin Peay State University

  
  Prerequisite: BB1;Description: China has been the fastest growing major economy since 1979 and has great impact on the global economy. This course provides an overview of China's economy, history, culture and overall business environment. Students will learn the skills necessary for developing, evaluating, and implementing business strategies in China.
  ShareMKT 4410 - Marketing in Asia

• MKT 4450: Marketing Research

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3010;Description: A critical study of the process, principles, and functions involved with the research process and product. Topics include research design, sampling, questionnaire design, statistical manipulation and inference, data collection, and research results preparation and presentation. Actual research projects are conducted and presented to the clients.
  ShareMKT 4450 - Marketing Research

• MKT 4800: Marketing Management

  3.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MKT 3210, 4310, 4450;Description: The capstone course in marketing, emphasizing the strategic manipulation and integration of product, distribution, pricing, and promotional elements. Marketing policy is determined in a variety of product/ service/marketing situations using appropriate projects, case studies, and simulations.
  ShareMKT 4800 - Marketing Management

• MKT 4900: Special Problems in Marketing

  1.00 - 6.00 Credits

  Austin Peay State University

  
  Prerequisite: BB1, MKT 3010 with a grade of C or higher, and permission of Chair;Description: Individual research and analysis of contemporary problems, issues, and opportunities in concentrated areas of study under the guidance of a faculty member. The application of academic and theoretical constructs to specific problems and issues is emphasized.
  ShareMKT 4900 - Special Problems in Marketing

• MKT 490A: Special Problems in MKT

  1.00 Credits

  Austin Peay State University

  
  Prerequisites: BB1, MGT 3010 and permission of Chair;Description: Individual research and analysis of contemporary problems, issues and opportunities in concentrated areas of study under the guidance of a faculty member. The application of academic and theoretical constructs to specific problems and issues is emphasized.
  ShareMKT 490A - Special Problems in MKT