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COMM 3620: Weather Broadcasting

3.00 Credits

Austin Peay State University

Prerequisite: COMM 2140;Description: The course will provide the foundation for weather broadcasting. Students will learn the theory and skills necessary to produce quality weather briefings, weather segments, and weather news for television. Students will produce weather broadcasts in the field and in the studio.

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COMM 3650: Popular Culture in the South

3.00 Credits

Austin Peay State University

Description: An in-depth examination of the American South as a definitive sub-culture. Analysis of social elements such as food, music, family, traditions, language, gender, and race. Special emphasis on analysis of representative books, rhetoric, plays, and filsm.

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COMM 3710: Corporate Media Scriptwriting

3.00 Credits

Austin Peay State University

Description: Practical experience in creating scripts specifically tailored to corporate media/multimediapresentations.

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COMM 3720: Authoring Web Pages

3.00 Credits

Austin Peay State University

Prerequisite: COMM 1110 or permission of instructor;Description: Skills needed in developing web pages, HTML and popular web design programs, elements of design, online publications, history of the Internet, censorship, ethics, and advertising on the web.

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COMM 3730: Internet and Web Technology

3.00 Credits

Austin Peay State University

Description: Students explore the technology of the Internet through study and practice involving networks, domain name service, IP addressing, online protocols, equipment, cabling, connections, servers and various operating systems.

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COMM 3740: e-Commerce Technology

3.00 Credits

Austin Peay State University

Prerequisites: COMM 3720 or 3800;Description: Students explore and evaluate today's elements of electronic commerce including a focus on shopping cart programs, digital certificates, configuration and operation of secure servers, online financial transaction technology, and the development and implementation of e-business plans from an advertising, marketing communications, and public relations perspective.

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COMM 3750: Event Planning, Risk Manage

3.00 Credits

Austin Peay State University

Prerequisite: COMM 1900;Description: Students will examine the legal risks involved in event planning and event management.

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COMM 3760: Video Production 1

3.00 Credits

Austin Peay State University

Prerequisite: COMM 2140;Description: Each student enrolled will be responsible for the development and production of several short video projects. Skills will be developed in all areas of television production and related concepts.

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COMM 3770: Social Media Tactics

3.00 Credits

Austin Peay State University

Prerequisite: COMM 1110 or COMM 1400 or COMM 2010, or permission of instructor;Description: Social media are studied as relevant communication industry tactics used as digital, multimedia tools in advertising, corporate communication, internet technology, journalism, marketing communication, and public relations.

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COMM 3800: Principle of Media Advertising

3.00 Credits

Austin Peay State University

Description: Students learn the principles of advertising and the role of advertising communication in society and in organizations; reviews advertising and persuasive ethics and the impact of advertising on media and offers a survey of various advertising types including print, broadcast, direct response, and new technology-based advertising efforts.

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