• MKTG 3210: Fundamentals Distributn

  3.00 Credits

  East Tennessee State University

  
  Prerequisite(s): ECON 2210 and MKTG 3200. This course reviews channels of marketing distribution and introduces component areas of distribution such as transportation, inventory control, warehousing, and material handling.
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• MKTG 3215: Consumer Textiles

  3.00 Credits

  East Tennessee State University

  
  No course description available.
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• MKTG 3220: Fashion Merchandising

  3.00 Credits

  East Tennessee State University

  
  Provides an introduction to merchandising procedures as they are applied to the marketing of apparel. Merchandising practice is studied as a segment of the total apparel marketing system.
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• MKTG 3225: Apparel Product Analysis

  3.00 Credits

  East Tennessee State University

  
  Prerequisite(s): MKTG 3215 or permission of the instructor. Analysis of quality and selection of consumer products for specific end uses, and an examination of pricing strategies used by merchandisers of apparel products. In-class laboratory activities included.
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• MKTG 3230: Fashion Fundamentals

  3.00 Credits

  East Tennessee State University

  
  An overview of the fashion business. The influence of historic costume on modern dress, fashion terminology, design processes, techniques of analysis and prediction, and fundamentals of apparel manufacturing will be explored. (fall)
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• MKTG 3250: Marketing Communications

  3.00 Credits

  East Tennessee State University

  
  Prerequisite(s): MKTG 3200. A study of the role and influence of persuasive communications in demand stimulation and expansion. Behavioral theory underlying promotional techniques is emphasized and applications to mass communications, personal selling, and sales promotion are utilized.
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• MKTG 3310: Business Logistics

  3.00 Credits

  East Tennessee State University

  
  Prerequisite(s): ECON 2210 and MKTG 3200. Business logistics comprise the largest component of physical distribution costs. This course surveys the economic principles and institutional arrangements underlying managerial decisions on choice of transportation modes, carriers, and strategies.
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• MKTG 3350: Retailing

  3.00 Credits

  East Tennessee State University

  
  Prerequisite(s): MKTG 3200. A comprehensive course dealing with the role of retailing in the marketing environment. Location, buying, promotion, organization, personnel, and control in a retail enterprise are examined.
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• MKTG 3740: Sales Force Management

  3.00 Credits

  East Tennessee State University

  
  Prerequisite(s): MKTG 3200. Building upon a foundation of basic principles of salesmanship and persuasion, emphasis is placed upon the problems confronting sales executives, and the techniques, policies, and strategies used in their solution.
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• MKTG 3750: Advertising Campaign Mgt

  3.00 Credits

  East Tennessee State University

  
  Prerequisite(s): MKTG 3200 and MKTG 3202, or permission of instructor. Stresses the managerial aspects of advertising practice: setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies. Controversial issues dealing with social and economic aspects of advertising and regulation of advertising are discussed.
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