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ADVR 2070: Advertising Graphics

3.00 Credits

East Tennessee State University

Fundamentals and practice in the creation and production of advertising communication using computer technology.

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ADVR 3003: Jr Advertising Elective

0.05 - 30.00 Credits

East Tennessee State University

Transfer Elective

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ADVR 3100: Brand Communication

3.00 Credits

East Tennessee State University

Examines the roles of marketing promotion from a risk assessment perspective. This course also examines principles of effective communication and identifies key areas to consider when planning effective promotion.

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ADVR 3250: Advertising Copy/Layout

3.00 Credits

East Tennessee State University

Prerequisite(s): MCOM 2100 and ADVR 3100. Instruction and practice in preparing advertising copy and layouts for presentation to potential customers. Ideas and their translation into persuasive words and pictures for both print and broadcast media.

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ADVR 3260: Radio/Tv Adver

3.00 Credits

East Tennessee State University

Prerequisite: ADVR 3100. The role of the radio and television industry as an advertising medium with a study of its organization, agencies, principles, and practices in the techniques of advertising campaigns.

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ADVR 3750: Advertising Campaign Mgt

3.00 Credits

East Tennessee State University

Prerequisite(s): ADVR 3100. Instruction in planning and implementing the complete advertising campaign. Stresses managerial practices of setting objectives, creative and media strategies, budgeting, measuring effectiveness, and dealing with agencies.

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ADVR 4004: Sr Advertising Elective

0.05 - 30.00 Credits

East Tennessee State University

Transfer Elective

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ADVR 4018: Honors Thesis

3.00 - 6.00 Credits

East Tennessee State University

Open only to students accepted in ETSU honors programs. A capstone experience serving as the culmination of an honors curriculum.

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ADVR 4080: Internship

3.00 Credits

East Tennessee State University

Prerequisite(s): Permission of instructor. Supervised professional experience in advertising.

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ADVR 4101: Topics In Advertising

1.00 - 6.00 Credits

East Tennessee State University

This course gives students an opportunity to study special problems and new developments.

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