3.00 Credits
For non-Business Majors, this course will both teach and apply – largely in the form of a multitude of experiential learning approaches (e.g., role plays; case studies, etc.) – the principles of effective selling and better self-promotion, including proactively and impactfully managing one’s own career (i.e., one’s ‘Personal Brand’, job search strategies, and professional networking). The core steps and building blocks of the “Personal Selling Process” will be covered, including prospecting, effective communication, making effective presentations, earning the trust and commitment of others, and how to be an ethical and effective broker of influence and interpersonal persuasion. Offered in the Spring and Fall Semesters. Credit will not apply toward business majors. Credit not allowed for both MKT 3630 and MKT 2630 in any UTC Degree Program.