• MKT 2999R: Group Studies

  1.00 - 9.00 Credits

  The University of Tennessee - Chattanooga

  
  On demand. Prerequisites: department head approval. Department may have additional prerequisite requirements. Differential course fee will be assessed.
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• MKT 3130: Principles of Marketing

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  This course examines the principles and methods involved in the movement of good and services from producers to consumers or end-users. In particular, the course focuses on strategies the firm may use to take advantage of market opportunities. Every semester. Prerequisites: ECON 1020 and junior standing or department head approval.
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• MKT 3180: International Marketing

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  Examination of the problems and opportunities in marketing across national borders. Major topics covered in this course are: description of major world markets, including cultural and political implications of target market selection; market entry alternatives; marketing strategy and implementation issues in a global environment. On demand. Prerequisites: MKT 3130 and junior standing or department head approval.
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• MKT 3450: New Product Development and Marketing

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  This course is designed to explore two critical business topics: (1) the design and development of new products and innovations, and (2) the management of new and existing products. First, topics in new product development include idea generation and screening, design, planning, and prototyping, and new product roll-out, as well as the development of marketing strategies and implementation plans for new products and services. Second, we consider the job of the “typical” product manager in marketing consumer and business-to-business goods/services, focusing on the critical analyses they perform. Lecture 3 hours On Demand. Prerequisites: MKT3130 or department head approval. Junior standing and Only open to Business Majors. Differential course fee will be assessed.
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• MKT 3500: New Venture Creation

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  An in-depth study of the lifestyle of the entrepreneur. Actual business opportunities identified and evaluated with group feasibility projects. The relationship of the entrepreneur to the formation and growth of the enterprise. Fall and spring semesters. Pre or Corequisites: department head approval. Junior standing. May be registered as ETR 3500. No credit in both MKT 3500 and ETR 3500. Differential course fee will be assessed.
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• MKT 3600: Social Entrepreneurship

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  This course introduces students to the theory and practice of social entrepreneurship. Topics covered include: conceptualizing social entrepreneurship, identifying social and business opportunities, creating social-impact business models, choosing an organizational structure, developing strategic plans, measuring social and financial impact, and funding and scaling social ventures. Prerequisite: junior standing or department head approval. May be registered as ETR 3600. No credit in both MKT 3600 and ETR 3600. Differential course feel will be assessed.
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• MKT 3620: Integrated Marketing Communications

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  This course considers the many ways marketers communicate with target customers to inform and influence decision-making. Also considers the nature and role of integrated marketing communications in an organization’s overall marketing plan. Foundation concepts include target marketing, positioning, and consumer behavior as they relate to persuasive marketing communications. Specialized topics include objective and budget setting, planning the promotional message, media planning, sponsorship marketing, sales promotion techniques, public relations, and other elements of promotion strategy. Fall and spring semesters. Prerequisites: MKT 3130 with a minimum grade of C, junior standing or department head approval.
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• MKT 3630: Professional Selling

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  This course offers an introduction to the basic concepts and required skills for professional selling, including, but not limited to, prospecting, effective communication, making sales presentations, earning commitment, and executing effective follow-up communications. Course activities will emphasize building trust, customer orientation, and managing long-term customer relationships. Classes are highly interactive and are designed to enhance a student's selling skills and develop self-confidence through experiential exercises, role-play scenarios, and presentations. Fall and spring semesters. Differential course fee will be assessed.
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• MKT 3640: Retailing

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  Focuses on strategy development and execution in marketing consumer goods and services through retail organizations. In addition to such topics as target market selection, location decisions, and merchandising issues, vendor relations, trade management, and emerging retail trends will be covered. Spring semester. Prerequisites: MKT 3130, junior standing or department head approval.
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• MKT 3650: Consumer Behavior

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  Consumer behavior is an analysis of internal and external influences on consumer buying behavior. Internal influences include perception, motivation, personality, and attitudes, while external influences include culture, families, social class, and situations. The consumer decision making process is also evaluated with reference to these influences. Every semester. Prerequisites: MKT 3130 with a minimum grade of C, junior standing or department head approval.
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