• MKT 4610: Marketing Problems

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  The major marketing problems of representative firms, including manufacturers, wholesalers, and retailers. A case course dealing with actual business problems in all phases of marketing activity. Every semester. Prerequisites: FIN 3020, MKT 3130 with a minimum grade of C, 6 additional hours in MKT courses, junior standing, or department head approval.
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• MKT 4630: Advanced Sales

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  This course broadens one's understanding of, and appreciation for, what the professional sales role is and why it is important to both the firm and the marketing function. More specifically, this course imparts theory, best practices, and applied / experiential learning techniques which all serve to further reinforce: (1) how to sell (i.e., the behaviors and strategic planning associated with selling successfully, and performing at a high level), and (2) perhaps equally important but not nearly as obvious, how and why buyers buy . The course focuses on business-to-business (B2B) sales environments, as that is where many of the most interesting and challenging sales occur in a modern, 21st century economy. Fall semester. Prerequisite: MKT 3630 or department head approval. Junior standing. Differential course fee will be assessed.
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• MKT 4950R: International Business Experience

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  This course focuses on creating an appreciation of the complexities of operating a business in a foreign context and understanding the economic, political, cultural and social factors at the international level. This course provides students with a truly real-world experience in international business, where they will gain an understanding of other cultures and learn the challenges and opportunities of doing business outside the United States. Students will also participate in business visits and discussions with international business leaders and professors while sharing in a different and unforgettable cultural experience. International travel and final presentation required. Differential course fee will be assessed.
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• MKT 4995R: Departmental Thesis

  1.00 - 3.00 Credits

  The University of Tennessee - Chattanooga

  
  Every semester. See Departmental Honors. Student must submit an Individual Studies/Research Contract to the Records Office at the time of registration. Differential Course Fee will be assessed
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• MKT 4997R: Research

  1.00 - 9.00 Credits

  The University of Tennessee - Chattanooga

  
  Department may have additional prerequisite requirements. Student must submit an Individual Studies/Research Contract to the Records Office at the time of registration. Every semester. Prerequisite: department head approval. Differential Course Fee will be assessed.
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• MKT 4998R: Individual Studies

  1.00 - 9.00 Credits

  The University of Tennessee - Chattanooga

  
  Department may have additional prerequisite requirements. Student must submit an Individual Studies/Research Contract to the Records Office at the time of registration. Every semester. Prerequisite: department head approval. Differential Course Fee will be assessed.
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• MKT 4999R: Group Studies

  1.00 - 9.00 Credits

  The University of Tennessee - Chattanooga

  
  Department may have additional prerequisite requirements. On demand. Prerequisite: department head approval. Differential Course Fee will be assessed
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• MLNG 1050: Arthurian Film and Literature

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  Survey of the Arthurian world as medieval world literature and with attention to personal ethics, social identity and gender constructs. Study of contemporary Arthurian film and other media as literary adaptation and modern cultural construct with attention to issues of heroism, nationalism and gender constructs.
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• MLNG 1100: A Profile of German Culture

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  A humanistic view of the patterns of living and total life-style of the German people with special attention to their art, music, and literature (in translation). Geographical, historical, and linguistic backgrounds included. On demand. No foreign language credit.
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• MLNG 1200: A Profile of Hispanic Culture

  3.00 Credits

  The University of Tennessee - Chattanooga

  
  A humanistic view of the patterns of living and total life-style of the Hispanic people with special attention to their art, music, and literature (in translation). Geographical, historical, and linguistic backgrounds included. On demand. No foreign language credit.
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