3.00 Credits
Students will be led through the process for conceiving and building a brand, from defining a purposeful concept, through completion of a brand brief and relating strategic checkpoints. Emphasis will be placed on defining the components of a brand, building an effective strategy, the role of storytelling, and how companies use those verbal strategies to create memorable, visual identities.(RE) Prerequisite(s): GRDS 150.Registration Restriction(s): Students pursuing a BFA in Graphic Design may not earn credit for GRDS 331.