• LING 575: Issues: 2nd For Lang Rhet Comp

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Examination of cross-linguistic and cross-cultural issues in the development of academic writing proficiency in a second/foreign language.Cross-listed: (See English 575.)
  ShareLING 575 - Issues: 2nd For Lang Rhet Comp

• MARK 300: Marketing/Supply Chain Mgt

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Practical applications oriented overview of what every manager needs to know in order to effectively provide value to customers of the organization, and improve long-term performance through the systematic, strategic coordination of traditional business functions within a particular company and across businesses. (RE) Prerequisite(s): Management 201. Comment(s): Not for majors in the Haslam College of Business. Registration Restriction(s): Minimum student level – junior.
  ShareMARK 300 - Marketing/Supply Chain Mgt

• MARK 350: Consumer Behavior

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Examines how organizations conceptualize, gather, analyze, and interpret data needed by managers to learn about customers in markets. Topics include selected consumer/customer behavior theories, customer value determination, and selected marketing research techniques. Credit Restriction: Students cannot receive credit for both 350 and Entrepreneurship 425. (RE) Prerequisite(s): Business Administration 332 or 338. (RE) Corequisite(s): 360. Registration Restriction(s): Majors in the Haslam College of Business.
  ShareMARK 350 - Consumer Behavior

• MARK 360: Marketing Research & Insights

  3.00 Credits

  The University of Tennessee - Knoxville

  
  This course is designed to enable students to understand the market research process for marketing insights. Students learn how to conduct and use research to make decisions and recommendations and learn how to communicate research findings/leverage research to formulate strategic plans. (RE) Prerequisite(s): BUAD 332 or BUAD 338. (RE) Corequisite(s): MARK 350. Registration Restriction(s): Majors in the Haslam College of Business.
  ShareMARK 360 - Marketing Research & Insights

• MARK 450: Issues in Consumer Behavior

  3.00 Credits

  The University of Tennessee - Knoxville

  
  This course provides students an opportunity to more deeply explore the behavioral science theories that help explain why and how consumers choose, use, and evaluate products, services, and communications. Contemporary issues, current marketing campaigns and strategies, and business responses are examined and evaluated. (RE) Prerequisite(s): MARK 350 with grade of C or better.Registration Restriction(s): Majors in the Haslam College of Business.
  ShareMARK 450 - Issues in Consumer Behavior

• MARK 460: Marketing Strategy

  3.00 Credits

  The University of Tennessee - Knoxville

  
  This course is a capstone marketing course integrating buyer behavior, the marketing mix, economics, accounting, finance and the strategic marketing decision-making process under a variety of environmental conditions. Through the use of both lecture material, and case applications, students will apply their knowledge and experience in these areas to solve marketing problems and devise marketing plans. (RE) Prerequisite(s): 350 and 360 with grades of C or better. Registration Restriction(s): Majors in the Haslam College of Business.
  ShareMARK 460 - Marketing Strategy

• MARK 462: Innovation/New Product Devel

  3.00 Credits

  The University of Tennessee - Knoxville

  
  This course helps students understand and master the entire new product development process, from insight and inspiration through launch. Key topics covered include: Creativity & innovation, stage gate processes, customer insights, product design, prototyping, intellectual property protection, and designing for the environment, manufacturing, and supply chain. (RE) Prerequisite(s): 350 and 360 with grades of C or better. Registration Restriction(s): Majors in the Haslam College of Business.
  ShareMARK 462 - Innovation/New Product Devel

• MARK 464: Brand Management

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Effective brand management is critical to maintaining a firm's long-term profitability. This course is designed to develop students' understanding of the importance of brand management in driving top- and bottom-line performance. Topics will include those relating to managing brands, products, and prices. (RE) Prerequisite(s): 350 and 360 with grades of C or better. Registration Restriction(s): Majors in the Haslam College of Business.
  ShareMARK 464 - Brand Management

• MARK 465: Strategic Digital Marketing

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Examines how marketers can utilize emerging media (electronic, online, social and mobile) to promote customer engagement, enhance a traditional marketing mix, and measure the effectiveness of marketing efforts. The course delves into digital marketing strategy, implementation, analytics and other executional considerations. (RE) Prerequisite(s): 350 and 360 with grades of C or better.Registration Restriction: Majors in the Haslam College of Business.
  ShareMARK 465 - Strategic Digital Marketing

• MARK 466: Integr Marketing Comm Mgt

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Examines how organizations communicate value to customers. Communication topics will be presented in the framework of an integrated marketing communication strategy. Topics include advertising management, sales promotion, publicity and public relations, sponsorship marketing, direct marketing, and e-marketing. (RE) Prerequisite(s): 350 and 360 with grades of C or better. Registration Restriction(s): Majors in the Haslam College of Business.
  ShareMARK 466 - Integr Marketing Comm Mgt