• MARK 469: Professional Selling

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Examination of the theory and practice of professional selling. Focus is on creating, maintaining, and expanding customer relationships, professional selling, understanding organizational buying behavior, ethical concerns in the selling function, lead generation and prospect analysis. Both analytical and presentation skills are developed, as well as specific techniques necessary to pursue a career in professional sales. (RE) Prerequisite(s): 350 and 360 with grades of C or better. Registration Restriction(s): Majors in the Haslam College of Business.
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• MARK 470: Advanced Topics in Sales

  3.00 Credits

  The University of Tennessee - Knoxville

  
  This course contributes to a professional selling and sales force management emphasis and complements MARK 468 (Sales Force Management) and MARK 469 (Professional Selling). This course complements knowledge obtained in MARK 469. Emphasis is placed on advanced and detailed selling challenges within specific business-to-business contexts such as consumer goods sold through retail, selling supply chain solutions, industrial/aerospace and complex services such as financial products.(RE) Prerequisite(s): 350 and 360 with grades of C or better(RE) Co-requisite: 469Registration Restriction(s): Majors in the Haslam College of Business
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• MARK 471: Sales Force Management

  3.00 Credits

  The University of Tennessee - Knoxville

  
  This course examines how organizations communicate value to customers through the management of a professional sales force. It focuses on the activities and problems of sales force management and first line sales managers. Topics include sales force organization, recruiting, motivating, forecasting, territory design, and evaluation.(RE) Prerequisite(s): MARK 350 with grade of C or better.Registration Restriction(s): Majors in the Haslam College of Business.
  ShareMARK 471 - Sales Force Management

• MARK 475: Visual Marketing

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Visual content is critical to effective marketing, especially in the digital age. This course exposes students to theory, best practices and tools of visual marketing and enhances their applied marketing toolkit. Emphasis is placed on visual marketing in social and digital media and on providing students hands-on experience with advertising design, content planning and optimization, content creation, and creative project management. (RE) Prerequisite(s): MARK 350 with grade of C or better.Registration Restriction(s): Majors in the Haslam College of Business.
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• MARK 485: Digital Consumer Insights

  3.00 Credits

  The University of Tennessee - Knoxville

  
  This course introduces students to state-of-the-art research methods and tools for generating meaningful consumer insights. It provides an understanding of how marketers can leverage consumers’ online voice to derive actionable insights, improve performance through online experimentation, and get a deeper understanding of consumers' minds using neuromarketing techniques.(RE) Prerequisite(s): MARK 350 with C or better.Registration Restriction(s): Majors in the Haslam College of Business.
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• MARK 492: Marketing Off-Campus Study

  1.00 - 6.00 Credits

  The University of Tennessee - Knoxville

  
  Grading Restriction: Satisfactory/No Credit grading only. Repeatability: May be repeated. Maximum 6 hours. Comment(s): Marketing majors only. Registration Permission: Consent of instructor.
  ShareMARK 492 - Marketing Off-Campus Study

• MARK 493: Independent Study

  1.00 - 6.00 Credits

  The University of Tennessee - Knoxville

  
  Directed research on subjects of mutual interest to student and staff member. Repeatability: May be repeated. Maximum 6 hours. Comment(s): Marketing majors only. Registration Permission: Consent of instructor.
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• MARK 499: Special Topics: Marketing

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Seminar designed to study current issues in marketing.Repeatability: May be repeated if topic differs. Maximum 6 hours. (RE) Prerequisite(s): 360 with grade of C or better.
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• MARK 538: Quantitative Marketing Insight

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Provides students with the skills necessary to generate marketing insights using a cutting-edge quantitative research toolkit. Emphasis is placed on learning to identify the data and tools most appropriate for generating insights needed to develop, support and defend strategic recommendations.Registration Restriction(s): Master of Science – Marketing major or Master of Business Administration student or requires permission of the instructor.Registration Permission: Or consent of instructor.
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• MARK 539: Pro Sales/Cust Portf Mgt/R Env

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Contributes to the Marketing concentration in the full-time MBA program by focusing on professional selling, sales force management and customer portfolio management in complex data-rich environments. Emphasis is placed on business-to-business sales and relationship management and spans industries and contexts such as consumer goods sold through retail, selling supply chain solutions, industrial/aerospace and complex services such as financial products.(DE) Prerequisites: Business Administration 518.Registration Restriction(s): Master of Business Administration admission.Registration Permission: Or consent of instructor.
  ShareMARK 539 - Pro Sales/Cust Portf Mgt/R Env