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ADPR 375: Managing Connections

3.00 Credits

The University of Tennessee - Knoxville

Managing Connections provides students interested in advertising, marketing, and public relations with an introduction to the dynamic world of paid, earned, shared, and owned media. Students will learn the concepts, theories and strategies used to connect with audiences/publics in the traditional and emerging media channels that they use.(RE) Prerequisite(s): ADVT 250 or PBRL 270.Registration Restrictions: Advertising or Public Relations majors or minors

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ADVT 250: Advertising Principles

3.00 Credits

The University of Tennessee - Knoxville

Survey of the role of advertising in American business and society. Relationship between advertising and marketing; functional componets of the advertising process ― research, media, creative, and management.

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ADVT 310: Advertising Design

3.00 Credits

The University of Tennessee - Knoxville

This introductory course examines the varied design options, layout stages, color, type and production techniques using Photoshop, Illustrator, and InDesign needed to develop multimedia advertising. (RE) Prerequisite(s): ADVT 250.Registration Restriction(s): Advertising majors or by permission of instructor only.

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ADVT 340R: Advertising Research Methods

3.00 Credits

The University of Tennessee - Knoxville

Secondary data and primary research techniques for advertising decision making. (RE) Prerequisite(s): ADVT 250 or PBRL 270. (RE) Corequisite(s): MATH 115 or STAT 201 or STAT 207. Registration Restriction(s): Advertising major.

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ADVT 350: Creative Strategy

3.00 Credits

The University of Tennessee - Knoxville

Basic concepts of creative strategy development with intensive practice in developing creative briefs, writing and designing advertisements, and strategically and creatively judging visual and verbal output. (RE) Prerequisite(s): ADVT 250 and ADVT 310. Registration Restriction(s): Advertising majors or by permission of instructor only.

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ADVT 360: Advertising Media Strategy

3.00 Credits

The University of Tennessee - Knoxville

Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation. (RE) Prerequisite(s): 250 and 340.(RE) Corequisite(s): 380. Registration Restriction(s): Advertising or public relations major.

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ADVT 380: Advertising Professional Sem

1.00 Credits

The University of Tennessee - Knoxville

Exploration of career choices in mass communications. Resume and letter writing, interviewing, and portfolio preparation. (RE) Prerequisite(s): 340. Registration Restriction(s): Advertising or public relations major.

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ADVT 450: Advertising Management

3.00 Credits

The University of Tennessee - Knoxville

Case-study approach to advertising decisions. Data analysis and interpretation, generating alternative strategies, oral and written presentation of recommendations.(RE) Prerequisite(s): 350 and 360.Registration Restriction(s): Advertising or public relations major.

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ADVT 460: Account Planning

3.00 Credits

The University of Tennessee - Knoxville

Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used.(RE) Prerequisite(s): 340.

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ADVT 461: Social Media

3.00 Credits

The University of Tennessee - Knoxville

Practical and analytical skills necessary to create, evaluate, and execute social media campaigns. Course emphasis is on on-line reputation management; ethical, legal, and privacy issues; and evaluating digital technologies.(Same as Public Relations 461.)(RE) Prerequisite(s): 340.

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