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ADPR 265: Comm/Diverse & Global Society

3.00 Credits

The University of Tennessee - Knoxville

This course empowers students to become effective communicators in an increasingly diverse and global society. The course will examine aspects of inclusion, diversity, and equity as well as the roles DEI plays in societal interactions and messaging across platforms and organizations.

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ADPR 316: Spec Topics/Advertising & PR

1.00 - 3.00 Credits

The University of Tennessee - Knoxville

Detailed study of a specialized area of advertising and public relations.Repeatability: May be repeated if topic differs. Maximum 6 hours.

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ADPR 365: Social Media Strategy

3.00 Credits

The University of Tennessee - Knoxville

Social media strategy provides students with practical knowledge and analytical skills necessary to evaluate, understand, and implement social media campaigns. ADPR 365 will be comprised of lectures, case studies, assignments, and engaged analysis activities that will help serve as the foundation for building a strong professional social media skill set.

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ADPR 375: Integrating Comm Channels

3.00 Credits

The University of Tennessee - Knoxville

Provides students interested in advertising, marketing, and public relations with an introduction to the dynamic world of paid, earned, shared, and owned media. Students will learn the concepts, theories and strategies used to connect with audiences/publics in the traditional and emerging media channels that they use.(RE) Prerequisite(s): ADVT 250 or PBRL 270.

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ADPR 415: Social Media Analytics

3.00 Credits

The University of Tennessee - Knoxville

This course enables students to grasp the requisite analytics tools to leverage social media data. The course will introduce tools such as engagement analytics, sentiment analysis, topic modeling, social network analysis, identification of influencers and evaluation of social media strategy.

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ADPR 416: Spec Topics/Advertising & PR

1.00 - 3.00 Credits

The University of Tennessee - Knoxville

Detailed study of a specialized area of advertising and public relations.Repeatability: May be repeated if topic differs. Maximum 6 hours.

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ADVT 250: Advertising Principles

3.00 Credits

The University of Tennessee - Knoxville

Survey of the role of advertising in American business and society. Relationship between advertising and marketing; functional componets of the advertising process ― research, media, creative, and management.

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ADVT 310: Advertising Design

3.00 Credits

The University of Tennessee - Knoxville

This introductory course examines the varied design options, layout stages, color, type and production techniques using Photoshop, Illustrator, and InDesign needed to develop multimedia advertising. (RE) Prerequisite(s): ADVT 250.Registration Restriction(s): Advertising majors or by permission of instructor only.

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ADVT 340R: Advertising Research Methods

3.00 Credits

The University of Tennessee - Knoxville

Secondary data and primary research techniques for advertising decision making. (RE) Prerequisite(s): ADVT 250 or PBRL 270. (RE) Corequisite(s): MATH 115 or STAT 201 or STAT 207. Registration Restriction(s): Advertising major.

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ADVT 350: Creative Strategy

3.00 Credits

The University of Tennessee - Knoxville

Basic concepts of creative strategy development with intensive practice in developing creative briefs, writing and designing advertisements, and strategically and creatively judging visual and verbal output. (RE) Prerequisite(s): ADVT 250 and ADVT 310. Registration Restriction(s): Advertising majors or by permission of instructor only.

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