CollegeTransfer.Net: List of Courses Descriptions meeting the Search Criteria

Course Search Results

Interested in transferring? Click to set your transfer options.

Refine Search

ADVT 360: Advertising Media Strategy

3.00 Credits

The University of Tennessee - Knoxville

Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation. (RE) Prerequisite(s): 250 and 340.(RE) Corequisite(s): 380. Registration Restriction(s): Advertising or public relations major.

Share
ADVT 380: Advertising Professional Sem

1.00 Credits

The University of Tennessee - Knoxville

Exploration of career choices in mass communications. Resume and letter writing, interviewing, and portfolio preparation. (RE) Prerequisite(s): 340. Registration Restriction(s): Advertising or public relations major.

Share
ADVT 450: Advertising Management

3.00 Credits

The University of Tennessee - Knoxville

Case-study approach to advertising decisions. Data analysis and interpretation, generating alternative strategies, oral and written presentation of recommendations.(RE) Prerequisite(s): 350 and 360.Registration Restriction(s): Advertising or public relations major.

Share
ADVT 460: Account Planning

3.00 Credits

The University of Tennessee - Knoxville

Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used.(RE) Prerequisite(s): 340.

Share
ADVT 461: Social Media

3.00 Credits

The University of Tennessee - Knoxville

Practical and analytical skills necessary to create, evaluate, and execute social media campaigns. Course emphasis is on on-line reputation management; ethical, legal, and privacy issues; and evaluating digital technologies. (Same as PBRL 461.) (RE) Prerequisite(s): ADVT 340.

Share
ADVT 470: Advertising Campaigns

3.00 Credits

The University of Tennessee - Knoxville

Group-based development, execution and evaluation of an advertising campaign for a regional or national client.(RE) Prerequisite(s): 450 and Public Relations 270.Registration Restriction(s): Advertising or public relations major.

Share
ADVT 480: Advertising Issues

3.00 Credits

The University of Tennessee - Knoxville

Examination of the role of advertising in society and controversies surrounding economic, social, cultural and ethical aspects of advertising. Emphasis on written and oral exposition of different viewpoints.(RE) Prerequisite(s): 360.Registration Restriction(s): Advertising or public relations major.

Share
ADVT 490: Special Topics

3.00 Credits

The University of Tennessee - Knoxville

Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising.(RE) Prerequisite(s): 360.Registration Restriction(s): Advertising or public relations major.

Share
ADVT 492: Advertising Internship

1.00 - 4.00 Credits

The University of Tennessee - Knoxville

Approved internships and other supervised practice in advertising. Grading Restriction: Satisfactory/No Credit grading only. Repeatability: May be repeated. Maximum 4 hours. (RE) Prerequisite(s): ADVT 340R. Registration Restriction(s): Permission of instructor.

Share
ADVT 493: Independent Study

1.00 - 3.00 Credits

The University of Tennessee - Knoxville

Individual study in a specialized area under the supervision of a faculty member.Repeatability: May be repeated. Maximum 3 hours.Registration Restriction(s): Advertising or public relations major.

Share

Quick Links For Students

Search College Portraits

Search for Course Equivalencies

Search for Exam Equivalencies

Search for Programs

Search for Courses

Search Glossary of Higher Education Terms