• ADVT 360: Advertising Media Strategy

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Assessment of markets, vehicle audiences, and mathematical techniques for advertising planning. Instruction in media planning, buying, and evaluation. (RE) Prerequisite(s): 250 and 340.(RE) Corequisite(s): 380. Registration Restriction(s): Advertising or public relations major.
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• ADVT 380: Advertising Professional Sem

  1.00 Credits

  The University of Tennessee - Knoxville

  
  Exploration of career choices in mass communications. Resume and letter writing, interviewing, and portfolio preparation. (RE) Prerequisite(s): 340. Registration Restriction(s): Advertising or public relations major.
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• ADVT 450: Advertising Management

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Case-study approach to advertising decisions. Data analysis and interpretation, generating alternative strategies, oral and written presentation of recommendations.(RE) Prerequisite(s): 350 and 360.Registration Restriction(s): Advertising or public relations major.
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• ADVT 460: Account Planning

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Account Planning focuses on the development of advertising strategy based on insight-oriented research. Emphasis on the use of qualitative research in advertising strategy development; secondary and quantitative data are also used.(RE) Prerequisite(s): 340.
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• ADVT 461: Social Media

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Practical and analytical skills necessary to create, evaluate, and execute social media campaigns. Course emphasis is on on-line reputation management; ethical, legal, and privacy issues; and evaluating digital technologies. (Same as PBRL 461.) (RE) Prerequisite(s): ADVT 340.
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• ADVT 470: Advertising Campaigns

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Group-based development, execution and evaluation of an advertising campaign for a regional or national client.(RE) Prerequisite(s): 450 and Public Relations 270.Registration Restriction(s): Advertising or public relations major.
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• ADVT 480: Advertising Issues

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Examination of the role of advertising in society and controversies surrounding economic, social, cultural and ethical aspects of advertising. Emphasis on written and oral exposition of different viewpoints.(RE) Prerequisite(s): 360.Registration Restriction(s): Advertising or public relations major.
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• ADVT 490: Special Topics

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Detailed study of a specialized area of advertising. Topics vary by semester and include advanced media strategy, advanced creative strategy, direct marketing, and multicultural advertising.(RE) Prerequisite(s): 360.Registration Restriction(s): Advertising or public relations major.
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• ADVT 492: Advertising Internship

  1.00 - 4.00 Credits

  The University of Tennessee - Knoxville

  
  Approved internships and other supervised practice in advertising. Grading Restriction: Satisfactory/No Credit grading only. Repeatability: May be repeated. Maximum 4 hours. (RE) Prerequisite(s): ADVT 340R. Registration Restriction(s): Permission of instructor.
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• ADVT 493: Independent Study

  1.00 - 3.00 Credits

  The University of Tennessee - Knoxville

  
  Individual study in a specialized area under the supervision of a faculty member.Repeatability: May be repeated. Maximum 3 hours.Registration Restriction(s): Advertising or public relations major.
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