• PBRL 380: Public Relations Prof Seminar

  1.00 Credits

  The University of Tennessee - Knoxville

  
  Exploration of career choices in mass communication. Resume and letter writing, interviewing, and portfolio preparation. (RE) Prerequisite(s): Advertising 310 and 340. Registration Restriction(s): Public relations major.
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• PBRL 400: Ethical/Legal Issues in PR

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Exploring legal and ethical issues that affect the practice of public relations.
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• PBRL 420: Adv Public Relations Writing

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Advanced mechanics of effective writing for various media to achieve organizational goals and produce professional-quality public relations materials. Advanced understanding of governing communication and persuasion theories. Focus on implementation of research-based, planned, strategic, and managed techniques in a lab setting.(RE) Prerequisite(s): 320.
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• PBRL 430: Crisis Communication

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Emphasis on practical and theoretical applications to preparing for and engaging in crisis communication and management, including risk communication and issues management.Credit Restriction: Students cannot receive credit for both 430 and 530.(RE) Prerequisite(s): Junior or senior standing.
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• PBRL 461: Social Media

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Practical and analytical skills necessary to create, evaluate, and execute social media campaigns. Course emphasis is on on-line reputation management; ethical, legal, and privacy issues; and evaluating digital technologies.(See Advertising 461.)(RE) Prerequisite(s): Advertising 340.
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• PBRL 470: Public Relations Campaigns

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Research, planning and communication and evaluation of major public relations campaigns. Oral and written presentation of a public relations project from inception to completion. Requires extensive out-of-class work. (RE) Prerequisite(s): 370 and Advertising 250. Registration Restriction(s): Public relations major.
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• PBRL 470S: Public Relations Campaigns

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Research, planning, and communication and evaluation of major public relations campaigns. Oral and written presentation of written public relations project from inception to completion. Requires extensive out-of-class work. (RE) Prerequisite(s): 320 and 370 and Advertising 250Registration Restriction(s): Public relations major.
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• PBRL 490: Special Topics

  3.00 Credits

  The University of Tennessee - Knoxville

  
  Topics vary.Repeatability: May be repeated. Maximum 6 hours.Registration Restriction(s): Permission of instructor.
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• PBRL 491: Foreign Study

  1.00 - 15.00 Credits

  The University of Tennessee - Knoxville

  
  Approval of hours and topic by advisor required prior to registration.Repeatability: May be repeated. Maximum 15 hours.Registration Restriction(s): Public relations major.
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• PBRL 492: Public Relations Internship

  1.00 - 3.00 Credits

  The University of Tennessee - Knoxville

  
  Approved internships and other supervised practice in public relations. Grading Restriction: Satisfactory/No Credit grading only. Repeatability: May be repeated. Maximum 4 hours. (RE) Prerequisite(s): PBRL 340R.Registration Restriction(s): Permission of instructor.
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