• MKT 442: Advertising and Promotions

  3.00 Credits

  Carson-Newman University

  
  A study of the concepts and strategies to design, build, and execute integrated marketing communications campaigns, including advertising, sales promotion, direct sales, and public relations in the commerical, non-profit, and political organizations. Prerequisite: MKT 300.
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• MKT 467: Marketing and Leadership

  4.00 Credits

  Carson-Newman University

  
  Marketing concepts and functions to which a marketer in a leadership role would be exposed, such as understanding buyers and markets, selecting a target market, and decisions regarding the marketing mix. For Adult Program students only.
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• MKT 520: Strategic Marketing Management

  3.00 Credits

  Carson-Newman University

  
  Not currently available
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• MKT 530: Brand Management

  3.00 Credits

  Carson-Newman University

  
  Building and effectively maintaining brand equity is among the top priorities of high performing companies. Effective brand-building and brand management drive superior financial results. Consumer loyalty and competitive insulation. this course provides students with insights into how profitable brand strateies can be created and the implications for brand management professionals. The class blends marketing theory and practice to provide perspective on corporate marketing and the brand management function.
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• MKT 540: Social Media Management

  3.00 Credits

  Carson-Newman University

  
  Not currently available
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• MKT 550: Marketing Analytics

  3.00 Credits

  Carson-Newman University

  
  Not currently available
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• MKT ELEC: Marketing Elective

  3.00 Credits

  Carson-Newman University

  
  Not currently available
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• MSC 540: Introduction Marriage & Family Studies

  3.00 Credits

  Carson-Newman University

  
  Not currently available
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• MSC 566: Issues in Human Devlpment

  3.00 Credits

  Carson-Newman University

  
  Not currently available
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• MSC 583: Psychological Interv for Individ and Fam

  3.00 Credits

  Carson-Newman University

  
  Not currently available
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