• COMM 421: Advertising

  3.00 Credits

  Carson-Newman University

  
  Survey of American advertising. Students explore advertising principles and theories as they relate to media, markets and audiences. Students study advertising campaigns, do copy writing and layout. Prerequisite: COMM 123.
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• COMM 424: Persuasion

  3.00 Credits

  Carson-Newman University

  
  Analysis of the principles and techniques used in all forms of mediated persuasive communication. The course is oriented toward both the persuader and the techniques used to persuade consumers. Prerequisite: COMM 135.
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• COMM 425: Organizational Communication

  3.00 Credits

  Carson-Newman University

  
  Analysis of communication behavior in complex organizations. Areas covered include communication auditing, interviewing, decision making, communication networks and problem solving.
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• COMM 427: Campaign Strategies

  3.00 Credits

  Carson-Newman University

  
  Not currently available
  ShareCOMM 427 - Campaign Strategies

• COMM 429SL: Nonprofit Campaigns

  3.00 Credits

  Carson-Newman University

  
  An investigation of the communication campaigns of philanthropic organizations. Students will learn about defining a nonprofit organization's mission, identity, and story and crafting its communication campaigns, including writing press releases, creating public service announcements, grant writing and fundraising, and assessing the effectiveness of a charitable organization's messages. Prerequisites: COMM 123, 201SL, and 208.
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• COMM 433: Small Group Communication

  3.00 Credits

  Carson-Newman University

  
  Basic theory and techniques of oral interaction for leaders and participants in small group settings. Prerequisite: COMM 135.
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• COMM 434: American Public Address

  3.00 Credits

  Carson-Newman University

  
  Not currently available
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• COMM 435: Speech Methods for Secondary Teachers

  1.00 Credits

  Carson-Newman University

  
  Study of the problems, methods and materials in the teaching of speech on a secondary level. Courses of study, textbooks and teaching strategies. Prerequisites: COMM 135 and 337.
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• COMM 436: Advanced Public Speaking

  3.00 Credits

  Carson-Newman University

  
  This course builds on the foundation laid in the Speech Fundamentals (COMM 135) courses. Instruction focuses on speaking styles, including impromptu, extemporaneous, manuscript, and memorized speaking. Prerequisite: COMM 135.
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• COMM 457: Senior Seminar: Theory/Research

  3.00 Credits

  Carson-Newman University

  
  Designed to synthesize the graduating student's coursework in communication studies with emphasis on the application of theory and research. The student will design a research project, implement an initial study and present the results. The student also will be prepared for post-graduation professional expectations. Prerequisite: COMM 123, 209SL, 322 and 'pass' on digital portfolio. This course is a service-learning course and may require additional time commitment outside of class. Students are responsible for any additional costs necessary to complete the service.
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