• JOUR 3409: Public Relations Case Studies

  3.00 Credits

  University of Memphis

  
  (4420, 4423). Case studies and typical public relations problems; planning and preparation of communications materials for various media; application of public relations techniques. PREREQUISITE: JOUR 3400.
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• JOUR 3421: Public Relations Writing

  3.00 Credits

  University of Memphis

  
  Emphasis on communication tactics; plan, write, and produce public relations tools; audience and media selection; print and electronic media and new media. Two lectures hours, two laboratory hours per week. PREREQUISITE: JOUR 2121, 3400.
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• JOUR 3526: Multimedia Storytelling

  3.00 Credits

  University of Memphis

  
  Understanding the photograph and video as narrative through photojournalism techniques; learning to see, interpret and capture images that communicate information and have meaning and storytelling power; editing of digital images and video with software for use in broadcast, web and print; legal and ethical issues in photography. One lecture hour, four laboratory hours per week. PREREQUISITE: JRSM 3900.
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• JOUR 3629: Broadcast Reporting I

  3.00 Credits

  University of Memphis

  
  Introduction to radio and television newswriting style and formats, as well as the basics of reporting necessary to broadcast journalism. Applied course, with a strong emphasis on developing and practicing writing skills. Students will demonstrate knowledge of the community and news events within it.. PREREQUISITE: JRSM 2121
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• JOUR 4120: Advanced Reporting

  3.00 Credits

  University of Memphis

  
  Gathering, analyzing and writing news stories about such topics as government, the courts, the economy, education, environment, and science; Students will do investigative work in the field and in the classroom, learning about both archival and computer resources. PREREQUISITE: JOUR 3120 or permission of instructor.
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• JOUR 4124: Data Writing/Reporting

  3.00 Credits

  University of Memphis

  
  Advanced use of computer technology and investigative techniques to access, analyze and develop database information in combination with traditional news reporting. PREREQUISITE: JOUR 3526. JOUR 3120 or JOUR 3629.
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• JOUR 4150: Sport Writing/Reporting

  3.00 Credits

  University of Memphis

  
  Development of advanced writing, reporting and professional skills specific to sports media; emphasis on practice of game reporting, feature stories, column and opinion writing and multimedia. PREREQUISITE: JOUR 3120, 3526.
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• JOUR 4155: Multimedia Sports Reporting

  3.00 Credits

  University of Memphis

  
  Furthers student's reporting, writing, shooting and other professional skills specific to sports media from breaking news to features and in-depth stories across a range of digital platforms. PREREQUISITE: JOUR 4150.
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• JOUR 4160: Food Writing/Reporting

  3.00 Credits

  University of Memphis

  
  Addresses specialized niche of food writing by producing stories, both long and short form, and developing new media content for a class food blog. PREREQUISITE: JOUR 3120, 3526.
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• JOUR 4165: Feature Writing/Reporting

  3.00 Credits

  University of Memphis

  
  (was 3130) Advanced practice in writing, reporting and publishing feature stories for print and online, along with freelance techniques and advanced writing techniques with emphasis on leads, story endings, descriptive writing, and effective use of anecdotes. PREREQUISITE: JOUR 3120 or JOUR 3629 and JOUR 3526.
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