• MKTG 3320: Retailing Management

  3.00 Credits

  University of Memphis

  
  Changing concepts of retailing from management viewpoint; principles that underlie successful operation of enterprises distributing products and services to ultimate consumers. PREREQUISITE: MKTG 3010.
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• MKTG 3340: Prin of Social Media Marketing

  3.00 Credits

  University of Memphis

  
  How social media impacts marketing strategy, brand development, return on investment, and other fundamental business concepts; using social media to effectively communicate with a targeted audience.
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• MKTG 3350: Creativity Mktg Communication

  3.00 Credits

  University of Memphis

  
  Advanced study of creative writing forms and acting techniques for the practice of marketing communications. Focus on creating emotionally evocative, approachable, and empathetic communication. Integration with creative brand strategy. Applications for brand stories, client pitches, content marketing, social media and digital marketing, event marketing, and advertising creative.
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• MKTG 3410: Build Buyer/Seller Relations

  3.00 Credits

  University of Memphis

  
  Basics of selling skills; the partnership process, ethics, buying behavior, communications, building relationships, managing time, territory, and career with video situations and role playing self-observations.
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• MKTG 4080: Marketing Research & Analytics

  3.00 Credits

  University of Memphis

  
  Research methods and procedures used in marketing to solve business problems; traditional and innovative research designs, sampling, data analysis, dissemination of results; applications of analytical techniques; confidence intervals, hypothesis testing, correlation/regression, and analysis of variance; overview of research process used by organizations to deliver superior customer satisfaction and develop new products and services. PREREQUISITE: SCMS 3711 and MKTG 3010.
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• MKTG 4151: Advanced Marketing Analytics

  3.00 Credits

  University of Memphis

  
  Modern marketing depends on using data to generate novel insights about the marketing environment and support decision making. This course will introduce students to commonly used analytical tools in areas such as: segmentation, targeting and positioning, satisfaction management, customer choice, product and pricing decisions, customer lifetime value, and text analysis for product/service management. Students will learn by applying these tools to actual business situations and real-world data. PREREQUISITE: SCMS 3711 or equivalent.
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• MKTG 4230: Services Marketing

  3.00 Credits

  University of Memphis

  
  No course description available.
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• MKTG 4250: Behavioral Research Mrktg Org

  3.00 Credits

  University of Memphis

  
  Human judgment and decision making is complicated. This course will introduce students to a variety of models and behavioral research methods today’s marketers are using to gain deeper understanding of the psychological processes underlying consumer choice. Covered topics include: basics of experimental design, A/B testing, behavioral pricing, and the application of biometric research tools, such as eye-tracking, EEG, and facial coding in response to marketing research questions. PREREQUISITE: SCMS 3711 or equivalent.
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• MKTG 4350: Digit Social Media Mktg Analyt

  3.00 Credits

  University of Memphis

  
  Students will learn the steps to using web and social media analytics to improve site design, bolster paid and organic search performance, increase lead quality and optimize conversion rates, engage in listening strategies, and improve overall return on digital marketing investment. Topics covered will include use of A/B testing, multivariate modeling, and AI in creating more effective, personalized digital marketing campaigns. The course will emphasize experiential learning, including application of leading digital marketing management and analytics tools to real data, via live cases and simulations. PREREQUISITE: SCMS 3711 or equivalent.
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• MKTG 4410: Sales Management

  3.00 Credits

  University of Memphis

  
  Sales management functions of recruiting and hiring, training and assimilating, planning, controlling and motivating, and sales analysis; role of personal selling in promotional mix and sales objectives of management. PREREQUISITE: MKTG 3010, 3410, and senior standing.
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