• PADM UALD: Public Administration

  3.00 - 99.00 Credits

  University of Memphis

  
  No course description available.
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• PADM UAUD: Public Administration

  3.00 - 99.00 Credits

  University of Memphis

  
  No course description available.
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• PBRL 3400: Intro to Public Relations

  3.00 Credits

  University of Memphis

  
  Development, scope, and modern role of public relations in society. Emphasis on the four stages of the public relations process: research, action, communication, and evaluation. Understanding of unique aspects of public relations in governments, nonprofit, entertainment, and others.
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• PBRL 3409: Public Relations Case Studies

  3.00 Credits

  University of Memphis

  
  Application of ethics and strategic problem solving to contemporary issues, problems and challenges faced by public relations professionals through guided discussion and analysis of case studies. PREREQUISITE: PBRL 3400.
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• PBRL 3421: Intro Public Relations Writing

  3.00 Credits

  University of Memphis

  
  Bridges information-based reporting with strategic writing. Students will learn how to use research, ethics, and critical thinking to develop their storytelling to fit the goals and objectives of each writing tool (e.g., media pitch, fact sheet, news release) while considering their client’s needs and intended publics.
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• PBRL 3431: Applied Public Relations Wrtg

  3.00 Credits

  University of Memphis

  
  Emphasis on the strategic aspects of public relations writing and further development of writing skills for a wide variety of public relations vehicles including preparation of more complex materials such as speeches, feature stories, white papers, videos, and materials for special events and crises. PREREQUISITE: PBRL 3421
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• PBRL 3441: Strategic Writing Social Media

  3.00 Credits

  University of Memphis

  
  Development of strategic writing skills to write effectively across various social media platforms with an emphasis on the need to tailor the message to both the audience and the platform through which it is communicated. Topics explored will include style, repurposing of content, specific requirements for various platforms, organizational voice, SEO and strategic message development.
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• PBRL 3905: Graphics for Strategic Media

  3.00 Credits

  University of Memphis

  
  Practices of development of social media graphics, flyers, brochures and other collateral materials using Adobe Spark, Canva and other Web-based tools.
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• PBRL 4301: Event Planning for PR

  3.00 Credits

  University of Memphis

  
  Development, execution and evaluation of events that support strategic communication goals. Special attention will be given to the needs of the public relations industry. Hands on experience will be integrated into the curriculum. PREREQUISITE: Students must have completed 60 hours of coursework.
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• PBRL 4410: Public Relations Research

  3.00 Credits

  University of Memphis

  
  Identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting. PREREQUISITE: PBRL 3400 and 3421.
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