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  • ACCT UALD: Accountancy
    3.00 - 99.00 Credits
    University of Memphis

    No course description available.
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  • ACCT UAUD: Accountancy
    3.00 - 99.00 Credits
    University of Memphis

    No course description available.
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  • ADVR 3300: Intro to Advertising
    3.00 Credits
    University of Memphis

    Exploring advertising as a career and a field. Both traditional and non-traditional advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
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  • ADVR 3310: Branding and Strategic Media
    3.00 Credits
    University of Memphis

    Exploration of how branding and strategic media (advertising and public relations) move members of the target audience from the point of awareness to the point of engagement. Concepts such as using brands to create market value, brand equity and brand power, and developing brand strategies and tactics will be explored. Branding campaigns will be created and evaluated. PREREQUISITE: ADVR 3300 or PBRL 3400 and Permit and 45 hours.
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  • ADVR 3320: Strategic Account Management
    3.00 Credits
    University of Memphis

    Exploration of how account management is the center of decision-making and problem-solving—critical skills in today’s strategic media structure. Trends in account management, such as the account management information system will be included. PREREQUISITE: ADVR 3300 or PBRL 3400
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  • ADVR 3321: Copywriting
    3.00 Credits
    University of Memphis

    Strategic thinking, message development, execution and production, with a concentration on on-target and on-strategy copywriting for all advertising media. PREREQUISITE: JRSM 2121.
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  • ADVR 3324: Creative Strategy
    3.00 Credits
    University of Memphis

    Introduction to advertising creative strategy. Students learn the creative process, copywriting, and design. Students learn how to create print advertising, banner advertising, radio advertising, TV advertising, outdoor advertising, and social media advertising.PREREQUISITE JRSM 2121; JRSM 3905 or JRSM 3900.
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  • ADVR 3330: Digital Analytics & Evaluation
    3.00 Credits
    University of Memphis

    Gathering, understanding, and utilizing social media analytics for a variety of platforms. Students will become certified in multiple social media analytics platforms. PREREQUISITE: ADVR 3300 or PBRL 3400
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  • ADVR 4326: Advertising Research
    3.00 Credits
    University of Memphis

    Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis. PREREQUISITE: JRSM 2121, ADVR 3300, MKTG 3010. COREQUISITE: ADVR 4327.
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  • ADVR 4327: Media Planning
    3.00 Credits
    University of Memphis

    Procedures for analyzing the advertising situation, writing advertising and media goals, and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules. PREREQUISITE: JRSM 2121, ADVR 3300 and MKTG 3010. COREQUISITE: ADVR 4326.
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